Jordi Watches

JORDI Swiss Icon is an independent watch brand still headed by its founder, Michel Jordi, for more than 25 years. A quarter of a century dedicated to watchmaking, innovation and launching new concepts.

Swiss Icon Watch

Released in autumn 2011, the new collection is a natural extension of this remarkable journey. Indeed, it sums up the quintessence of Michel Jordi’s career, putting together his experience, his encounters and his inspirations.

This timepiece with strong aesthetics pays tribute to Switzerland’s natural beauty and craftsmanship. With its paper-cut design on the dial and bracelet, this work of art is a blend of traditional art and contemporary design. The case inspired by the shape of an Alpine river pebble stone provides a powerful source of inspiration no matter where one finds oneself in the world.




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Deira City Centre
Rivoli Prestige