Montblanc

Montblanc

The Iconic cult product, the Mont Blanc Meisterstuck 149 is the ultimate writing instrument for all times still today often synonymous with the brand.Nowadays, for many people, this fountain pen is rather an anachronistic, slow item due to its growing importance of electronic and digital messaging. Exactly this makes the difference. The fountain pen today is first and foremost a symbol to express that one takes time for somebody else, time for expressing thoughts, showing gratitude, love, trust, appreciation and thus indicating that the receiver of the written note is particularly important for oneself.

Therefore the philosophy of Mont Blanc originally stems from the deliberation to take time for someone who is important to oneself. The philosophy centers on the value of time for important moments and aspects in life. It is the philosophy of balance between acceleration (speed) and de-acceleration. A philosophy of taking time in times which are changing ever faster, of taking time to think about what really counts, what is really important for one self.

These intrinsic values give the brand its unique personality and emotion which create Montblanc’s own identity and relevance in the core target audience. The brand is helping people to express themselves originally by providing tools for expressing thoughts on paper or in a broader sense by crafting classic timeless products to signify special moments, feelings or emotions. MontBlanc products are awarding oneself or others and will enable oneself to express feelings of gratitude, appreciation, trust or love.

The new Montblanc Eyewear collection comprises frames which, like all of the label’s creations, are the epitome of an expert craftsmanship that furnishes every minor detail with special significance and imbues the models with a timeless appeal. Luxury, elegance and modernity are the key concepts of the collection.