Tag Heuer

Tag Heuer

Founded in Saint – Imier in the heart of the Jura mountains by Edouard Heuer, Tag Heuer has been at the cutting edge of Swiss watchmaking for more than 145 years, producing sports watches and chronographs of superlative design and precision that are among the most prestigious and iconic items in the worldwide watch market. Their proud legacy drives their teams to push the limits of creativity and innovation even further. The idea of ‘strength and beauty’ through sporting prowess, aesthetic, daring and indefatigable discipline has been the driving inspiration and attitude of five generations of Tag Heuer watchmakers, which is why the brand is today the world leader of prestigious sports watches and chronographs.

TAG Heuer signed an exclusive license agreement with ModeLabs to develop luxury mobile phones.the TAG Heuer Meridiist is a luxury phone designed not only for functionality, but for style as well. This exclusive design for one-of-a kind personality integrating watch inspired features performs several functions, such as reversible clock, 1/100 of a second chronograph and incoming call identification. A special OLED technology (Organic Light-Emitting Diode) protected by a sapphire crystal glass contributes to this innovating design. This dual display offers the user a new level of refinement in their manner of viewing the time and addressing incoming calls.

For a personalisation of each handset, a great choice of rubber, calfskin leather and genuine alligator is proposed. Genuine alligator leather sourced exclusively from breeding farms is cut, sewed by highly qualified craftsmen. A tailor-made manufacturing process, derived from watch strap technology is used. The delicate stitching gives the final refined touch. Each decorative leather or rubber is selected and tested to resist to environment as well as mechanical stress.

Designed and manufactured in its workshop in the French Jura, TAG Heuer Avant-Garde Eyewear’s pioneering the world-renowned for their advanced design, innovative materials and ergonomic engineering. Like its watch making counterpart, TAG Heuer Avant-Garde Eyewear draws upon an active engagement in the world of sports for inspiration.

Website: www.tagheuer.com