Event Launch Of Calvin Klein Watches + Jewelry New Capsule Collection
Calvin Klein Watches Introduces New Capsule From the "Life in the Now" Campaign
Doha, Qatar – 4th October, 2016 & Dubai, UAE – 6th October, 2016
Calvin Klein Watches + Jewelry today released its latest capsule collection from the 2016 “Life in the now” campaign.
Shot in New York City by American photographer Cass Bird, the vibrant campaign revolves around the concept of “Life in the now” and highlights the immediacy of time and the richness of relationships. Authentic stories, positive emotions, and spontaneity are at the heart of the campaign, providing a reflection of the lives that we live today.
The Calvin Klein Watches + Jewelry campaign continues the #ckminute global digital campaign for the brand, which launched in 2015. For 2016, the social media initiative evolves in both scale and messaging through the tagline, “Life in the now. SHARE YOUR #CKMINUTE”, encouraging users to capture and share personal, spontaneous, meaningful moments in connection with their Calvin Klein Watches + Jewelry pieces. The program kicks off with key influencers worldwide.
The concepts of modernity, purity and neo-minimalism reign supreme amongst the 2016 Calvin Klein Watches + Jewelry offerings, setting a progressive return to natural and basic shapes and reflecting the brand’s most intrinsic values.