Italia Independent At Eyezone To Participate In Vfde

Co-founders Lapo Elkann and Andrea Tessitore to grace special in-store event.

EyeZone, a part of Rivoli Group is proud to participate in the inaugural ‘Vogue Fashion Dubai Experience’ to be held on 10th October 2013 at The Dubai Mall. The experience of a lifetime with a stratospheric glam factor will bring ‘the magic of Vogue’ to the Middle East for the first time.

As part of VFDE, Italia Independent co-founders Lapo Elkann and Andrea Tessitore will be present at the EyeZone store at The Dubai Mall for an official launch of Italia Independent in the UAE. During the event, Lapo will address the media and present the latest collections in sunglasses and optical frames. The event to be held at 5 pm will include a networking session with media and a round of canapés and drinks.

Italia Independent’s signature product is carbon-fibre sunglasses – a design inspired by the yacht sailed by Lapo’s grandfather, the Fiat patriarch and style-setter Gianni Agnelli. The collection, I-Velvet has proved a cult hit among celebrities around the world.