Lacoste.12.12 Timepieces Now Available At Hour Choice

The Lacoste Poloshirt in a watch collection.

In 1927 René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt, one of the world’s most iconic menswear garments. Almost a century later Lacoste watches reignite the essential, authentic brand spirit with the “LACOSTE.12.12” timepieces. The watches are offering a different color to suit every mood, occasion and personality – classical and pure, masculine and powerful or relaxed and natural. The result is timeless, simple, wearable elegance for men at work and at play – the promise of another true classic.

Six confident colours make up the “LACOSTE.12.12” watch design palette – grey, red, blue, white, green and black. The light, airy piqué fabric that serves as the Polo’s unique signature is faithfully echoed by an attractive petit pique mesh effect running around the case sides and along the strap. The legendary green Lacoste crocodile adorns each dial, ready to take a bite out of 3 o’clock.Simplicity and sophistication seem to be made for each other when it comes to Lacoste’s wearable icons.

Discover this collection at your nearest Hour Choice store.

For your chance to win this watch, visit the Hour Choice Facebook page.