Mido Exhibition At Mall Of The Emirates

Discover the distinctive display of Mido timepieces.

A specialist in mechanical watches, Mido has unveiled its new exhibition stand at Mall of The Emirates from 1st – 7th October 2014.

Founded in Switzerland in 1918 by George Schaeren, Mido is based in the town of Le Locle, in the heart of the Swiss Jura Mountains. Mido′s philosophy is to combine timeless design with functionality to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance.

The exhibition showcases some of the best-selling Mido collections like Commander, Baroncelli and Multifort with designs ranging from retro to contemporary, and from classic to innovative.

For the watchmaker Mido, the extraordinary architecture of a monument is synonymous with ‘A mark of true design’, just like the Commander. Equipped with an automatic movement, this new chronograph has a sporty look. The dial, with its sunray satinated finish, is adorned with three snailed anthracite counters. The faceted appliques are subtly reminiscent of the latticework of the Eiffel Tower – an edifice with a strong identity, similar to that conveyed by the Commander at Mido, a collection appreciated since its creation in 1959.

Visit the Mido exhibition stand, located on Ground Floor opposite Giordano. For more details, call +971 4 3414450.