Miss.switzerland Unveils Balmain’s Basel Collection At The Rivoli Lounge In Dubai

Balmain brand ambassador Laetitia Guarino launches new 2015 Basel Novelties.

Swiss watch brand Balmain launched their new 2015 Basel Novelties at the Rivoli Lounge. The collection was unveiled by the current Miss Switzerland and brand ambassador of Balmain watches, Laetitia Guarino along with Mr. Elias Ghosn, President of Balmain. Balmain has always been closely associated with feminine elegance and memorable fashion. Since 2005, the brand has enhanced this corporate tradition with its sponsorship of the Miss Switzerland contest. Selected from a number of attractive and talented candidates, the lady who took away the title of ‘Miss Switzerland’ was presented with a Balmain wristwatch and now embodies the brand across its campaigns.

Balmain’s Swiss-made and unique watches have been inspired by the stylized Arab and Mandarin art which include beautiful images of flowers and plants. The arabesque motif which has been the artistic inspiration of its original creator Pierre Balmain has been perpetuated through the watch designs that bear his name.

Balmain watches are retailed across Rivoli and Hour Choice stores. Visit our store locator to find the nearest store.