Rivoli Group Welcomes Tw Steel’s Global Brand Ambassador Kelly Rowland To Dubai

R&B superstar Kelly Rowland meets fans and customers at Hour Choice store in Mall of The Emirates.

Rivoli Group – one of the region’s largest distributors of luxury lifestyle products – has welcomed international R & B star and TW Steel global brand ambassador Kelly Rowland at an event held at the Hour Choice store in the Mall of The Emirates on Monday, November 18th.

Kelly Rowland is in Dubai in her role as a TW Steel brand ambassador one of the watch brands that Rivoli sells at its Hour Choice outlets across the UAE.

“We were very proud to host TW Steel brand ambassador Kelly Rowland at our Hour Choice store in the Mall of the Emirates. It was a fabulous opportunity for our customers to meet one of the major names of the R&B scene and to find out more about the new exciting TW Steel collection,” said Nakul Gopal, Rivoli General Manager.

In just eight years since its launch, TW Steel has become not only the leading brand in the oversized watch market but is also today recognized as a major international watch brand. Already available in over 100 countries worldwide with approximately 5,000 retail outlets, the brand was introduced to the Middle East and Gulf region by the Rivoli Group last year.

TW Steel is well known for its unique designs featuring collections with case dimensions up to 50mm in size and has capitalized on the growing popularity of the oversized watches market, appealing to both men and women.

The brand is also the ‘Official Timing Partner’ of the Sahara Force India Formula One Team and the ‘Official Sponsor’ of the Yamaha Factory Racing Team in MotoGP. It also has a stellar brand ambassador portfolio including Kelly Rowland, David Coulthard, Emerson Fittipaldi, Mick Doohan and Dario Franchitti.

TW Steel watches are available at over 30 Hour Choice stores across the region. For a complete location list, please click here