Swatch: Introducing Irony Xlite – Dynamic Fusion!

Swatch introduces the latest and lightest collection of Irony products, using a bi-material construction to mix- and shape-up twelve new fun and punchy watch designs.

Following a quick trip to the future where cool materials and fusion fashion are the norm, Swatch is excited to introduce XLite, a sleek, sporty ambassador and the face of Swatch’s latest, lightest collection: Irony XLite

While swimming pools and long walks in the rain might not be this mechanical celebrity’s cup of tea, he certainly digs Swatch’s futuristic bi-material watches which blend smooth aluminum with brightly colored plastic for ultra-lightweight fun and statement-making style. XLite is a robot with a sense of humor and pokes light-heartedly at the stereotypical celebrity watch testimonial and humanizes the entire collection in the way only a robot can.

The showstoppers in the Irony XLite collection combine modern design with fun and energetic colors. These contemporary pieces have a cool flair that proves to be just as functional as it is dynamic and eye-catching. Exuding sci-fi allure, the chronographs in the collection are sleek state-of-the-art attention grabbers that are unlike anything Irony has ever seen. Characterized by the vibrancy that Swatch knows best, the bold bi-material watches are prepared for a future full of non-stop action and adventure.

These ticking innovations bring a new sheen to the Irony collection and you’ve only just seen the beginning.

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