Writing an entire century of watchmaking history while demonstrating more dynamism than ever. This is the world of Mido, which can be discovered by those who take the time to explore the path that the Swatch Group brand has built over the past ten decades. Mido, which was founded in 1918 in Solothurn (Switzerland), is celebrating its centenary in 2018 with a pleasing display of vitality.
And to put it mildly, 100 years after its creation, the Swiss Made brand – whose name means I measure in Spanish (yo mido) – remains true to the four cornerstones on which it has built its international reputation: appealing and timeless designs, a great ability to innovate, accurate and reliable movements and, the jewel in the crown, value for money that is undeniably one of the best in the market. These intrinsic values are the foundation for Mido’s bright future at a time when fine watchmaking enthusiasts are becoming more and more discerning.
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