Fendi was founded in 1925 in Rome and is considered to be one of the most appealing brands within the fashion luxury world thanks to its creative direction by Silvia Venturini Fendi. Part of the LVMH group, the Italian Luxury Fashion House is renowned for its fur, RTW and accessories. Wild creativity and daring color associations combined with a high craftsmanship expertise are the main territories of the brand. Master of Materials is a key asset for Fendi eyewear, as it is constantly exploring new materials, techniques, constructions and unexpected combinations. The eyewear collection represents strong links to the brand’s iconic best-sellers, always applying an artisanal approach on the creation of new Collections. SS17 represents the launch of the Fendi Man Eyewear, a collection that reflects the craftsmanship and savoir-faire of the Fashion House’s Fendi Man line of products.