12 Oct 2015

Jaeger-LeCoultre Engraving at The Dubai Mall Exhibition


Jaeger-LeCoultre brings the essence of the Swiss Manufacture in the Vallée de Joux to the contemporary setting of the The Dubai Mall, UAE (October 6th – 17th 2015). The exhibition features handcrafted timepieces presenting novelties, the new Geophysic, iconic Atmos, the Master Ultra Thin collection and Reverso collection (men and ladies) as well as an engraving demonstration. It offers educational and inspiring insight into the realm of haute horology. It also provides visitors with the opportunity to become immersed within the intricacies of precision watchmaking. Watch aficionados are offered the unique opportunity to participate in a private engraving class with an artisan from the Manufacture Jaeger-LeCoultre. Forming a link between visual perceptions and emotions, the case of the legendary Reverso swivel watch naturally lends itself to the expression of intimate feelings. A desire to portray hidden beauty, to celebrate solemn occasions… Whether for festivities, birthdays, anniversaries or special commemorations, the Reverso welcomes all manner of references conveyed through monograms, initials, dates, family crests, coats-of-arms, personal memories and magical moments – all engraved on the back of the reversible case. One face is thus reserved for time, and the other for personalisation. A tribute to artistic traditions, engraving emphasizes the importance of the imagination in ensuring originality. Better still, it transforms the case of the Reverso into a full-fledged stage-setting. Visit the Jaeger-LeCoultre exhibition located in the Souk Atrium, outside the Jaeger-LeCoultre boutique, on the Ground Floor. For further details, call +971 4 3398769  

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