On April 11 this year, Jaquet Droz inaugurated its first boutique in Dubai in the legendary Dubai Mall, marking a major milestone in the watchmaker’s global expansion. Christian Lattmann, CEO of the brand, was there alongside Marc Aellen, Vice President, Head of International Sales and Abraham Koshy, Chief Operating Officer Rivoli Group. Surrounded by many of the brand’s connoisseurs and friends, they cut the ribbon to open this new showcase for Swiss fine watchmaking.
The event was also an opportunity for Jaquet Droz to present its latest releases, unveiled just a few weeks earlier at Baselworld. Customers and collectors were able to admire the new versions of the Grande Seconde and the Lady 8 Petite for the first time, together with some rare limited editions, including two variations on the Petite Heure Minute Smalta Clara.
Exceptionally, there was also an automaton on display: the white gold Tropical Bird Repeater. This animated timepiece brings to life an entire scene, featuring a hummingbird that flaps its wings an amazing 40 times per second. The piece reflects the way the firm draws inspiration from nature, and also sports a minute repeater. Just eight have been produced – a distillation of the ethos of Jaquet Droz Ateliers d’Art, encompassing sculpture, engraving and miniature painting. Moreover, the extraordinary Parrot Repeater pocket watch represents the entire spectrum of Jaquet Droz craftsmanship. It also carries on the long tradition of automata originally established by Pierre Jaquet-Droz, pushing new technical, creative and artistic boundaries.
The inauguration also offered an opportunity for collectors and friends of Jaquet Droz to meet one of the firm’s miniature painters in person. Throughout the evening, the craftsman provided guests with a breath-taking demonstration of the minute detail involved in this art and the painstaking care required to create such outstanding decorations – some details of which are barely visible to the naked eye. Amid a welcoming environment decked out in beige, black, and grey, Jaquet Droz has designed a venue for Swiss watchmaking excellence that will take lovers of Fine Watchmaking on a journey spanning time, the arts, and the world itself, embodying all the values of the firm’s tagline: “Some watches tell time. Some tell a story.”