A specialist in mechanical watches, Mido has unveiled its new exhibition stand at Mercato from 1st - 10th November 2015. Mido’s philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand’s unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches. Discover the best-selling Mido collections like Commander, Baroncelli and Multifort at the Mido exhibition stand located on the Ground Floor at Mercato Mall. For further details, call +971 4 3446918 Follow our Instagram page @hourchoice to enter the Mido competition for a chance to win Mido travel bags.