Swiss watchmaker Mido furthered its expansion into the Middle East region, with the official inauguration of their store at the Dubai Mall, also marking their 100th year anniversary since the brand’s inception in 1918. The official ribbon cutting ceremony took place in presence of Franz Linder, the President of Mido together with Rivoli Group representatives and the famous Taiwanese actor and singer George Hu.
Taking advantage of this jubilee, the brand not only looked back at their rich history, but also presented a trilogy of limited editions based on the theme of “past, present and future” to illustrate its timelessness and to honor its watchmaking heritage.
“Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. We look forward to welcoming watch enthusiasts from the Middle East and around the world in our new premise as Mido proudly celebrates its 100th year and the opening of this fine store at Dubai Mall with our long-lasting partners Rivoli,” said Franz Linder.
In 2018, the brand marked its 100th anniversary by celebrating the values that have formed its DNA for a century: timeless design, high quality materials, and technical innovation. A continuation of the Baroncelli collection, inspired by the Rennes Opera House and its incredibly rich aesthetic appeal and technical mastery. The “Baroncelli Trilogy” unveiled by George Hu embody different key periods of the brand's history as well as its resolutely forward-looking mindset: the years 1918, 2018 and 2118.