'An eye test is the first step to loving your eyes. This World Sight Day, #SeeBetter with Rivoli Vision’s eye screening initiative. Get your eyes checked and contribute to a world with healthier eyes.'
Rivoli Vision X REACH Pop-Up Experience
Rivoli Vision & The Reach Campaign, an awareness and fundraising initiative which is aimed at ending two neglected tropical diseases (NTDs), river blindness and lymphatic filariasis, hosted a special pop-up activation at Abu Dhabi’s Galleria Mall to mark World Sight Day on 13th October.
World Sight Day (WSD) is an International Day of Awareness held on the second Thursday of every October to focus attention on the global issue of eye health, and this year’s theme is ‘Love Your Eyes’.
The two entities celebrated a year into their partnership with this special activation, amongst other initiatives across the regions. During the activation, Rivoli Vision performed free vision screenings as part of its ‘#SeeBetter with Rivoli Vision’ campaign and urging people to take the first step in ‘loving their eyes’ by visiting any of its network of stores – Avanti, Zeiss Vison Center, Rivoli EyeZone and Style 88 for an eye test.
Both divisions of the Rivoli Group – Watches & Vision Care – will be helping to raise funds through special initiatives across their stores, which will include matching the AED 2 contribution on every purchase made by a customer. Additionally, Rivoli Vision eyewear stores will also donate a portion of proceeds from the sale of selected eyewear products as well aim to generate customer donations from its pop-ups.
Radio 1 and Emarat FM's primetime radio jockeys (RJ) were present at the venue to interview Subbaiah A.P, Director of Rivoli Vision - “We are delighted to be celebrating one year of partnership with The Reach Campaign on this important day. We want to help people ‘love their eyes’ through our free vision screenings and are committed to our providing quality eye care. It’s a privilege to work with Reach and support its dedication to eradicating river blindness.”
Mall patrons also had a chance to interact with the vibrant RJ's, who gave them the opportunity to win Rivoli Vision gift vouchers worth AED 5,000.
Khalid Al Ameri Brings Awareness to Eradicate NTD's With Your Help
Social media star and humanitarian, Khalid al Ameri, joined forces with the REACH campaign and Rivoli Vision to bring awareness to the collaborative efforts taken at all Rivoli Vision concept stores. Watch the video here.
Visit @RivoliVision to view our World Sight Day initiatives. Also discover the #SeeBetter eye screening initiatives happening in your city.