Rado

ABOUT RADO

Since its very beginning in 1917, Rado has demonstrated a pioneering spirit and has remained true to the brand philosophy, “If we can imagine it, we can make it. And if we can make it, we will.”

Rado is a Swiss watch brand recognized globally for its innovative design and the use of revolutionary materials, aimed at creating watches with a captivating aesthetic that are extremely resistant, distinguishing them from all others. High-tech ceramic has established itself as the brand's signature material, valued for its exceptional lightness and comfort, timeless shimmer, and unparalleled scratch resistance.

Winner of numerous prestigious international design awards, Rado is considered one of the most innovative players in watchmaking in terms of design. A specialist in high-tech ceramic watches since 1986, Rado continues to lead revolutions and establishes itself as a true pioneer in the watch industry.