Established in 1982 by Nicolas G. Hayek, SWATCH is recognized as one of the world's most fashionable brands for Swiss watches.
The first Swatch watch was released in the Swiss market in 1983 and carved a lasting impression with its provocative characteristics, spirited design and immense success. Ever since, the brand continues to innovate and surprise with its expanding range of watches including four annual collections (Spring Summer, Summer Sport, Fall Winter, Winter Sport) along with Special editions for Chinese New Year, Valentine's Day and Mother's Day.
With a notable line of watches, SWATCH has built a strong presence in the world of sports with its ongoing support for extreme sports like skiing, snowboarding and beach volleyball.
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