For more than 170 years, OMEGA has established a reputation as one of the world’s most prestigious watchmakers. Masters of high precision and design, the Swiss brand is recognized as a leader of the industry, with iconic timepieces that continually evolve through innovation and style.
Established in 1957, Rado became a part of the Swatch Group in 1983. Rado differs from some of the
more traditional Swiss watchmakers in that it often uses unconventional high tech materials and
Writing an entire century of watchmaking history while demonstrating more dynamism than ever. This is
the world of Mido, which can be discovered by those who take the time to explore the path that the
Swatch Group brand has built over the past ten decades.
In 1868, the American watchmaker and entrepreneur Florentine Ariosto Jones travelled from Boston to Switzerland and founded the ‘International Watch Company’ in Schaffhausen. His visionary dream was to combine advanced American manufacturing methods with the craftsmanship of Swiss watchmakers to make the best pocket watches of his time.