Rado

ABOUT THE BRAND

Established in 1917, Rado joined the Swatch Group in 1983. Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most beautiful and durable watches.

Rado is not limited to creating unique and timeless designs: the brand relentlessly pursues the quest for the most innovative materials. Known as the Master of Materials, Rado has revolutionized traditional watchmaking, leading the industry by introducing high-tech ceramic, ultralight high-tech ceramic, colourful high-tech ceramic and Ceramos™ to design-led collections.

A specialist in high-tech ceramic watches since 1986, Rado continues to lead revolutions and establishes itself as a true pioneer in the watch industry. With a long tradition of innovation, the brand continues to surprise the industry with its high-tech ceramic creations, offered in a palette of over twenty colours, enhanced by plasma treatments or made in Ceramos™.

An award-winning designer with numerous prestigious international prizes to its name, Rado is considered the most forward-thinking design player in the watch industry today. Over the years, Rado has participated in more than thirty collaborations, notably with some of the world's most visionary artists and designers, as well as institutions that carry on the legacy of personalities like Le Corbusier.

With a legacy spanning over a century, the brand remains at the forefront of the industry, crafting watches that are perfect for those who appreciate the finer things in life. Because true luxury isn’t about keeping time, it’s about making it matter

Visit your nearest RADO boutique, Rivoli, Hour Choice or Trendy Time stores to explore the full collection or shop online at RivoliShop.com