ABOUT THE BRAND
Launched in 2018, Delugs began with a small, curated collection of leather straps crafted from the finest materials they knew best - Shell Cordovan, Chromexcel, Buttero, and Epsom. Though sales started modestly, watch enthusiasts quickly recognized the difference in quality. Word spread across communities, forums, and social media, and Delugs soon established itself as a trusted name in the world of watch straps.
Initially offering mostly made-to-order straps, the brand rapidly expanded into ready-stock handcrafted straps, eliminating the long wait times collectors had grown accustomed to. With a broad range of widths and sizes, Delugs catered to the diverse needs of watch lovers, while also introducing unique leathers rarely seen in the wider community - such as Babele, Pueblo, Waxy, and Russian Hatch Grain. Today, Delugs continues to champion craftsmanship, variety, and innovation, empowering watch collectors to personalize their timepieces with straps that embody both quality and individuality.