Responsible for developing and managing a customer centric-CRM approach for the group by building, deploying and scheduling transactional, promo/non promo and automated campaigns.
Creating promo/non promo email & SMS across multiple concepts and territories.
Developing and testing of customer segmentation, content, automated, trigger based and promotional campaigns across multiple brands and territories in order to increase conversion and customer lifetime value.
Ensuring email campaigns are fully optimized for all devices and email clients, following the industry best practice.
Working closely with the Group Marketing Manager on the CRM subscriber growth strategy and developing a loyalty program, adhering to groups requirements.
Quality checks on campaigns, proofreading them for clarity, grammar and spelling. Copywriting when required.
Maintaining database and making sure that segments are up to date before deploying any campaign.
Developing, executing and tracking the efficiency of AB tests and multivariant testing across campaigns and providing key areas of improvement on how to optimize communications by concept.
Reporting and making recommendations on a weekly, monthly and quarterly basis.
Acting as data steward and protect database as per GDPR
Aligning with marketing manager to develop a monthly outreach calendar for all concepts.
Identifying new trends in digital marketing, evaluate new tools, and ensure we are in the forefront of industry technology developments & trends
Working with marketing executives & graphic designer to ensure effective delivery of campaign briefs.
Degree in marketing or related field
At least 2-3 years of CRM experience, ideally in a fast-paced reactive retail environment.
1-2 years of experience working with marketing platforms and tools including Sales Force marketing automation and Google Analytics
HTML, CSS knowledge
Strong attention to detail
Fast learner and – ability to work independently
Good verbal and written communication
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