Marketing Manager

Marketing Manager

  • Date: March 11, 2021
  • Job Title: Marketing Manager
  • Work Location: Dubai, UAE
  • Concept: Marketing
  • Reports to: Senior Marketing Manager

The Job

Developing and managing the Digital, Offline Marketing and CRM activities of the Group.

Job Description

  • Working closely with the team lead and the management in developing marketing programs, designing marketing strategies, and implementing marketing campaigns
  • Planning and managing the Eyewear division social media platforms, including community management
  • Working closely with the team in developing and executing timely CRM led activations/communications  
  • Constantly exploring new and creative ways to drive more traffic to the e-commerce sites
  • Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions/activities
  • Managing the brand content on the Eyewear and Group sites, working with the marketing team to constantly update with latest topics
  • Executing ongoing digital health checks for the Group’s social media, online mediums and conducting an internal audit for our channels on a quarterly basis
  • Assisting in developing brand marketing calendars in line with business/brand plans
  • Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
  • Managing and monitoring influencer marketing initiatives regionally
  • Executing any other functional duties as and when required by the team lead


  • Very current and updated in the world of Digital Marketing
  • Clear understanding of customer centric CRM approach, strong understanding of CRM best practices
  • Highly creative with excellent analytical abilities
  • Outstanding communication and interpersonal skills
  • Must be a team player, a lateral thinker and able to work well under pressure
  • High proficiency in Excel and PowerPoint is a must
  • Skills and experience in creative content writing
  • Preferably with a Retail or an Advertising agency background, servicing luxury and fashion brands
  • Valid UAE Driving License
  • MBA/MIB/BSc/BA in Marketing/Digital marketing or relevant fields
  • Proven Marketing experience of min 5- 7 years     

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