Senior Marketing Manager

Senior Marketing Manager

  • Date: 15 Jan 2019
  • Job Title: Senior Marketing Manager
  • Work Location: Dubai, UAE
  • Reports to: Senior Vice President - Group Marketing & ECommerce

The Job

 Responsible for leading the Marketing function in line with the objectives of the Group. This would entail planning, developing and execution, both online & offline. Oversee the implementation of all activities within the department with a team.

Job Description:

  • Planning the Marketing and Promotional campaigns of the Group & Brands. Oversee its implementation from ideation to execution
  • Planning Print Media, Outdoor, Digital & Print campaigns
  • Oversee and approve marketing material from website banners to hard copy material such as Print, Outdoor & Radio campaigns
  • Working with creative agencies in copywriting, design and layout to produce branded marketing materials
  •  Building strategic relationships and partnering with key industry players, publishers, agencies and vendors
  •  Public Relations: Planning and overseeing the PR calendar for the brands with the team. Maintaining relationship with media houses
  • A&P Budget Management: Preparing and monitoring the marketing budget and allocating funds wisely. Managing, tracking and collating all Marketing spends in coordination with the brand Managers and Finance department
  • Event Management & Partnerships: Planning & organizing events from Start to Finish, such as Store openings, Golf tournaments and other Brand related events
  • Managing partnerships with various partner Golf clubs, managing contracts, sponsorships and maintaining good relations
  • Seeking new opportunities to build the brand visibility by driving collaborations
  • Overseeing the management of Outdoor advertising and managing their contracts, leasing and renewals and liaising with brands in this regard
  • Overseeing the planning, strategizing and execution of Radio advertising, including creation of advertisements and campaigns for the Group entities as well as for the brands.
  • Digital/Online: Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Experience and know-how of Digital and Social Media Campaigns, buying models, tools and measurement.
  • Being a part of the Management team for the Group’s ECommerce portals, a comprehensive understanding of Ecommerce strategies and techniques, deciding on product selection, and product management and driving growth strategies to ensure achievement of ECommerce budgets
  • Liaising with the brand teams with regard to the brand plans including developing and managing online Ecommerce promotions and campaigns
  • Developing plans to improve Ecommerce results in terms of site traffic, customer behavior, conversions and profitability
  • Planning and implementing Sales & Marketing Campaigns for owned web-shops and external Marketplaces including liaising closely with external agencies and the marketing teams of the external web portals
  • Liaising with Creative designers to develop campaign artworks, EDMs, landing pages and all materials required for the promotions across the portals
  • Having a basic understanding of Ecommerce programs and their functioning and market awareness, with a view to continuously improve the Ecommerce operations of the Group
  • Interacting and Liaising with Brand Principals

Profile:

  • Master’s Degree in Business Administration/Marketing or related disciplines from reputed institutes
  • Relevant experience of 8 - 10 years in a similar set-up, having managed teams including eCommerce/Digital portfolio
  • Knowhow & experience in managing SEO/SEM, marketing database, email, social media, display advertising campaigns
  • Knowledge of website analytics tools e.g., Google Analytics, Facebook Manager etc.
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

  • Excellent verbal & written communication skills
  • Well presented, innovative, creative & self-driven personality
  • Ability to work across a wide range of people at all levels
  • Excellent Team leadership skills, should be able to lead & develop a team
  • Ability to work under pressure and manage own and other’s time
  • Creative outlook and presentation skills
  • Analytical and project management skills
  • Ability and willingness to travel, as required, for the business

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