Every Eque.M piece is the accumulation of the finest Japanese craftsmanship, which can only be found in Fukui, Japan. Bold and Fearless as our virtue, and a relentless attention for detail, every craftsman is proud of every meticulous creation, in pursuit of beauty and functionality.

Our acetate finishes that bring out the brilliant colors and our signature dazzling luster require significantly more time than the average procedure. Our metal creations demand the use of the purest titanium, refined in Japan, which with the intricate designs, is revealed by critics and fans from around the world.

The passion of each and every craftsman, pursuit for the next “Bold and Fearless,” and love for every fan that we encounter, is the story behind every piece. Handmade in Japan by Eque.M. the promise of eternal passion for excellence and craftsmanship.

“Bold and Fearless” is at the core of the unchanging ethic of the brand. the designer, Eque. M, combines this belief and superior functionality, to bring every wearer the eyewear experience of a lifetime. In an era of varied identities and an overflow of information, the brand is a one and only existence that proposes a unique view of style and luxury.

Explore the Eque.M eyewear collection at all AVANTI and ZEISS Vision Center. Find your nearest store, click here.