The Gift of Time takes viewers on a cinematic journey through the brand’s evolution, from its 1853 beginnings with Charles-Félicien Tissot and his son to its lasting presence today. The campaign highlights generations of craftsmanship, Swiss precision, and the values that shaped Tissot, while capturing the warmth and togetherness of the festive season. It reflects how the brand’s heritage continues to inspire meaningful moments and connections.
Throughout its history, Tissot has pushed the boundaries of watchmaking, from creating the first antimagnetic wristwatch to exploring water resistance and introducing bold designs like the PR 516 and IDEA 2001. Today, its innovative spirit endures in models such as the PRX Titanium, Classic Dream, and PRC 100 Solar. The Gift of Time celebrates the fusion of tradition and modernity, honoring the art of watchmaking and the timeless joy of giving.
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