Founded in 1961 by Yves Saint Laurent as a Maison de Haute Couture, it was the first to introduce, in 1966, the concept of luxury prêt-à-porter with a “Saint Laurent Rive Gauche” collection to dress the street.
In June 2012, eager to lead Yves Saint Laurent into a new era, the brand was renamed “Saint Laurent Paris" in the original Helvetica font to capture the impulses of youth, freedom and modernity of the prêt-à-porter collection
Under the creative direction of Anthony Vaccarello since April 2016, Saint Laurent today is one of the most prominent and fastest-growing luxury brands of the 20th century
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