Collection ‘Ekahi is designed with elements that tie into Maui Jim’s identity. These signatures are the Wavy Pattern – evocative of the ebb and flow of the ocean or the peaks and valleys of the island, the Hawaiian Native Pattern – inspired by intricate geometric motifs on traditional Hawaiian textiles, and the Slash – inspired by the dynamic nature of the Maui Jim script logo. To also honor Maui Jim’s roots, each style of Collection ‘Ekahi has a Hawaiian name.
This collection is comprised of three main segments: MauiPure, MauiBrilliant, and SuperThin Glass – each taking the name of a proprietary lens material. Their specific properties make the brand’s styles perfect for open-air sports and outdoor lifestyles, meeting different tastes and targets from expert athletes to experience seekers and young and trendy Gen Z.
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