THE ROLE:

Primary role will be to manage the entire Eyewear E-commerce business end-to-end.

Job Description:

• Researching constantly on the global E-commerce portals, identifying best practices and relaying the same to the senior management in a timely manner
• Handling the E-commerce portal content plan and addition of new products as per launch cycles and new categories
• Formulating a well thought through E-commerce planogram (product/campaign/promotion focus) on an annual basis with confirmed activities for the upcoming 3 months
• Liaising end-to-end for local photoshoot and also with third party external vendors
• Managing and merchandizing of inventory and demand planning based on data analysis on the Rivoli Vision E-commerce portal
• Creating and launching promotional activities at the item-level and deciding the appropriate item/brand strategy
• Creating, building and maintaining recurring selection metrics and reports
• Defining, measuring and tracking success of feature launches and new initiatives
• Identifying key areas for improvements such as audience, acquisition, behavior, and conversions
• Monitoring and analyzing E-commerce metrics and figures, transforming E-commerce data into actionable insights
• Looking for patterns among buyers and non-buyers and spot opportunities or problems
• Identifying areas of opportunity for automation
• Using digital performance metrics to influence UX design change requests
• Managing and refining all digital ROI and KPI goals and monitor key online marketing metrics to track success
• Producing weekly and monthly website and digital product reports and presentations on a routine basis
• Preparing various adhoc reports for multiple brands, categories and analyzing performance
• Generating online sales reports, analyzing trends in customer purchases, and evaluating changes in the online retail market
• Analyzing digital data to draw key recommendations around website optimization and ad campaigns

Profile:

• Graduate or Post Graduate with at least 2-3 years of relevant E-commerce experience
• Good understanding of the E-commerce Content Management System (CMS) and Order Management System (OMS), having led a team with the same experience is a plus
• Familiarity of SEO and optimization rankings
• Strong analytical, communication and interpersonal skills
• Proactive, result-driven and good presentation
• Hardworking with initiative and ability to work under pressure to meet deadlines
• Ability to work independently as well as part of a team