The purpose of the role is to develop and manage the Digital, Offline Marketing, CRM activities and external stakeholder partnerships for Rivoli Vision.
Job Description
Working closely with the Sr. Marketing Manager and the business unit in identifying areas and opportunities that require marketing support to improve the business performance thereof
Working with the marcom and media buying agency in developing and implementing campaigns
Working closely with the business/operations team in identifying areas and opportunities to develop and implement suitable CRM strategies through data analytics
Identifying partnership opportunities with malls, associations and communities to increase the visibility of Rivoli Vision concept stores
Developing and implementing a suitable CRM strategy for the Eyewear division, with an in-depth knowledge and understanding of ‘customer centric’ business approach
Assisting in evaluating the effectiveness of the media deployment through customer surveys and internal stakeholder engagements
Planning and managing the Eyewear division social media platforms, including community management inhouse. Developing monthly social media and CRM calendars as a result of understanding the business expectations and proactively suggesting ideas
Working closely with the Ecommerce team in moderating the creative asset requirements and ensuring necessary digital marketing support for the online campaigns
Exploring new and creative ways constantly to drive more traffic to the e-commerce sites
Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions/activities
Exploring new and creative ways constantly to drive more traffic to the e-commerce sites
Monitoring and ensuring all the content related to Rivoli Vision concepts are up to date on all digital platforms (including external mall websites)
Executing ongoing digital health checks for the Group’s social media, online mediums and conducting internal audit for our channels on a quarterly basis
Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
Developing monthly social media and CRM calendars as a result of understanding the business expectations and proactively suggesting ideas
Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
Executing any other functional duties as and when required by the team lead
Profile
MBA/MIB in Marketing/Digital marketing or relevant fields
Proven Marketing experience of at least 5-7 years, preferably with a Retail or an Advertising agency background, servicing luxury and fashion brands
Very current and updated in the world of marketing
Clear understanding of customer centric business approach, strong understanding of CRM best practices
Working knowledge of Sales Force Marketing Cloud module will be an advantage
Creative mind with excellent analytical abilities
Outstanding communication and interpersonal skills
Attention to detail is critical
Skills and experience in creative content writing
High proficiency in Microsoft Excel and PowerPoint is a must
Must be a team player, a lateral thinker and able to work well under pressure
Possess valid UAE Driving License
Apply
Apply
For better web experience, please use the website in portrait mode