Marketing Manager

Developing and managing the Digital, Offline Marketing and CRM activities of the Group.

Working closely with the team lead and the management in developing marketing programs, designing marketing strategies, and implementing marketing campaigns
Planning and managing the Eyewear division social media platforms, including community management
Working closely with the team in developing and executing timely CRM led activations/communications
Constantly exploring new and creative ways to drive more traffic to the e-commerce sites
Working closely with the Brand, Marketing and Graphic design teams to deliver advertising and creative requirements for e-commerce and store promotions/activities
Managing the brand content on the Eyewear and Group sites, working with the marketing team to constantly update with latest topics
Executing ongoing digital health checks for the Group’s social media, online mediums and conducting an internal audit for our channels on a quarterly basis
Assisting in developing brand marketing calendars in line with business/brand plans
Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
Managing and monitoring influencer marketing initiatives regionally
Executing any other functional duties as and when required by the team lead

Very current and updated in the world of Digital Marketing
Clear understanding of customer centric CRM approach, strong understanding of CRM best practices
Highly creative with excellent analytical abilities
Outstanding communication and interpersonal skills
Must be a team player, a lateral thinker and able to work well under pressure
High proficiency in Excel and PowerPoint is a must
Skills and experience in creative content writing
Preferably with a Retail or an Advertising agency background, servicing luxury and fashion brands
Valid UAE Driving License
MBA/MIB/BSc/BA in Marketing/Digital marketing or relevant fields
Proven Marketing experience of min 5- 7 years

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