11 Mar 2022

Minecraft X Lacoste - It All Begins With Play

Lacoste and Minecraft come together to celebrate the act of play with an unexpected special-edition watch, launched together with a co-created capsule. United by their shared belief in the value of play as a collective experience as well as a tool for self-discovery, the two brands deliver a striking design in bold black and white.

The three-hand timepiece combines the instantly recognizable Minecraft logo with a bold, pixelated version of the iconic Lacoste crocodile on its white dial. With a case and bezel in lightweight, nylon-infused resin, the watch secures with a comfortable silicone strap, also printed with monochrome branding

Both Lacoste and Minecraft believe that play can be a driver of change. Inspired by the idea of getting lost in a game, this collaboration highlights the importance of playfulness and the value of different playing styles, in every moment of our lives.

Shop the watch now available at select Hour Choice stores;

Hour Choice - Al Ghurair Centre

Hour Choice - Dubai Hills Mall

Hour Choice - The Dubai Mall - 1st floor & Ground Floor

Hour Choice - The Dubai Mall, Zabeel Extension

Hour Choice - Mall of The Emirates

Hour Choice - City Centre Mirdif

Hour Choice - Lulu Ghusais

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