12 Oct 2021

OMEGA 007 Celebrates The Launch of The New James Bond Film on Burj Khalifa

OMEGA has launched a new ad campaign on the Burj Khalifa in Dubai to celebrate the release of the new James Bond film, No Time To Die.

OMEGA has been associated with the 007 franchise since 1995, when the Seamaster Diver 300M timepiece was first worn by the actor Pierce Brosnan when he played the role of agent 007. Considering the historical connections of OMEGA to the Royal Navy, it was no surprise that the brand was selected as Commander Bond’s watch of choice.

Now, more than 25 years later, when Daniel Craig embarks on his final portrayal of 007 in No Time to Die, OMEGA has come out with a special Seamaster Diver 300M 007 Edition, developed with input from the actor himself. The 42mm Seamaster Diver 300M 007 Edition is made of strong yet lightweight Grade 2 Titanium, with a brown tropical aluminium bezel ring and dial. Slightly slimmer than the standard Diver 300M models, which is due to the doming of the sapphire-crystal glass, it is presented on a Grade 2 Titanium mesh bracelet with an adjustable buckle.

OMEGA President and CEO Mr. Raynald Aeschlimann said, “To mark the release of the highly anticipated 007 movie on September 30th, we are truly excited to launch a television campaign to showcase the OMEGA timepiece in the new movie. It’s great to see that our partners and distributors in this market, the Rivoli Group, have heightened its visibility by launching the ad campaign on the iconic Burj Khalifa”.

Watch the video here.

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