27 Jul 2021

OMEGA Olympics 2020 launch on Burj Khalifa

OMEGA is the Official Timekeeper of the Olympic Games for the 29th time in history, and as the team in charge of time, OMEGA will measure every race in microseconds and track all the athletic performances using state-of-the-art motion sensor technology. The brand will also bring its wealth of timekeeping experience to the new Olympic Games sports including karate, sport climbing and surfing.

Recording Olympic dreams requires expert timekeepers, dedicated volunteers and a mountain of technology: 400 tonnes of timekeeping equipment, 350 sport-specific scoreboards, 85 public scoreboards and 200 kilometres of cables and optical fibre.

Clearly thrilled that Tokyo 2020 is finally underway, OMEGA President and CEO Mr. Raynald Aeschlimann described the timekeepers as “distinguished representatives of the brand” referring to the team as “ambassadors, who work tirelessly before, during and after every event, to ensure the athletes are justly served and OMEGA’s reputation for excellence is maintained and enhanced”.

OMEGA chose the iconic Burj Khalifa to launch their regional campaign to communicate its long-standing partnership with the Olympics. The unmistakable association of achieving the impossible by pushing limits between the tallest building in the world and the very essence of what all Olympians aspire to accomplish, made it the perfect platform to launch the campaign.

The video lit up the Burj Khalifa in the Olympic colours on the 22nd of July while marking OMEGA’s historic association with the sport since 1932. The dynamic visuals were enthralling to see and the experience resonated with the heights of greatness that the Olympic Games sports represents.

Ramesh Prabhakar, Vice Chairman and Managing Partner of the Rivoli Group added, “Timekeeping for the Olympics has to be precise and OMEGA will be using some very specialized modern technology in its 29th year to capture the results across different parameters. The brand has evolved the very concept of timekeeping over the years particularly through its relationship viz a viz the Olympics; and as the exclusive representatives of the OMEGA brand in this market, Rivoli Group is very pleased to support OMEGA as it kick-starts its campaign in this region with the launch of the video on the iconic global structure - Burj Khalifa.”

To commemorate their association with the sport, OMEGA has also produced a full range of special watches under the Seamaster collection which is available at all leading Rivoli watch stores across UAE, Bahrain, Qatar and Oman

Watch the video here.

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