Rivoli EyeZone celebrated the season of giving with #AGiftOfVision program for someone who has inspired them. The participants stood a chance to win gift vouchers and a comprehensive eye test.
The concept here was to make Ramadan special with #AGiftOfVision for someone who has gleamed your vision towards life – as your guide, your role model or your hero. The contest enabled connecting families and friends and also engaged our followers to share stories that would inspire and encourage many via radio and social media. The contest reached an audience of over 316K with more than 187K video views on social media. The campaign reached a total of 987K listeners in UAE during the 1 week on air radio competition.