Baltic

ABOUT THE BRAND

Baltic is an independent French watch brand based in Paris, founded in 2016 by Etienne Malec. Born from a deep appreciation of vintage timepieces and a desire to honor his family heritage, the brand name pays tribute to Malec’s Baltic roots.

Drawing inspiration primarily from the 1940s to 1960s, Baltic creates timeless watches that blend classical aesthetics with modern durability. Each timepiece is designed and assembled in France, meeting exacting contemporary standards while retaining the soul of a bygone era.

Baltic’s designs are distinguished by richly textured dials, sculpted hands, and harmonious proportions. Whether brushed, grainy, sunray, or matte, each dial interacts with light to create a sense of depth and character. The color palette draws from the golden age of watchmaking, subtle enough for daily wear, yet distinctive enough to stand out.

Spanning dress watches, divers, and field models, the Baltic collection merges aesthetic purity with technical reliability. Every watch is a reflection of the brand’s core philosophy, crafting enduring pieces that pay tribute to the past while serving the needs of the modern wearer.

Available at select Hour Choice stores.

Visit your nearest Hour Choice store or online at RivoliShop.com