First launched in 1987, Flik Flak watches have become a familiar part of many children's learning and playing environment. Based on a concept developed by educators and psychologists, these intentionally designed watches make it easier for children to tell the time. Flik Flak watches are a fun way of mastering the mysteries of time. The two playful characters Flik and Flak accompany your child into the world of telling the time. Flik Flak watches are fun and playful, using various colors to bring to life the innocence of young minds. The watches are of the highest quality and safety standards, being machine washable, shock, & water resistant, for today’s active kids.