Founded in 1933 by tennis champion René Lacoste, whose on-court nickname was "the crocodile", the Lacoste lifestyle brand got its start selling one perfect polo-shirt with a signature crocodile emblem on the left breast. Today, Lacoste is a lifestyle brand renowned for quality, comfort, and timeless elegance. In 2006, Lacoste entered into a licensing partnership with Movado Group to manufacture and distribute watches that reflect the brand’s designed elegance inspired by sport. From the court to the street, Lacoste watches ignite movement, breaking down boundaries to bridge sport, fashion and culture.
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