The claim made by Johannes Dürrstein when he founded the Glashütte Uhrenfabrik Union in 1893 was a simple one: Watches which have everything to make them accurate and beautiful but nothing to make them expensive. There was a time when the small Saxony town of Glashütte was associated with the fine art of German watchmaking. However, only the fortunate few could afford the expensive models from the Erzgebirge. Dürrstein decided to produce his own watches with the same Glashütte quality but at a more affordable price: the keystone of the Glashütte watch manufacture Union Dürrstein & Co. and their Union Glashütte brand was set. Following the onset of the global economic crisis, the Union watch manufacture had to cease production in 1926, and in 1936 it was removed from the trade register. In 1951, all the remaining Glashütte watch companies were merged to form a state-owned enterprise known as VEB Glashütter Uhrenbetriebe (GUB). The company was renamed "Glashütter Uhrenbetrieb GmbH" after reunification, and in 1994, it was privatized. 1997 saw the foundation of "Union Uhrenfabrik GmbH Glashütte/Sa." as a subsidiary of "Glashütter Uhrenbetrieb GmbH", which was then acquired by the Swatch Group AG in 2000. With the expertise of the world's largest watch producer and the German watch brand, the Swiss group has declared its objective of making Union Glashütte wristwatches once again in the style of Johannes Dürrstein: Watches which have everything to make them accurate and beautiful but nothing to make them expensive.