Digital Marketing Manager

Digital Marketing Manager

  • Date: October 12, 2020
  • Job Title: Digital Marketing Manager
  • Work Location: Dubai, UAE
  • Concept: Marketing
  • Reports to: Marketing Manager

THE Job:

 Responsible for developing and managing the e-commerce, Digital and Online marketing activities of the group.

Job Description:

  • Planning, implementing and monitoring online marketing campaigns across all digital networks
  • Planning and managing the Group social media platforms
  • Monitoring and managing the community communication in the digital space
  • Working closely with the Brand, Marketing and Graphic Design Teams to deliver advertising and creative requirements for e-commerce site exclusives, product launches, promotions, product pages and more
  • Managing the brand content on the Group site, Eyewear site and working to enhance the site’s ranking on the search engine through SEO – on-page and off-page optimization and also through link building
  • Evaluating and recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords
  • Staying current with new Digital Marketing venues and using those as part of the overall marketing strategy
  • Assisting in the formulation of strategies to build a lasting digital connection with the customers
  • Executing ongoing digital health checks for Group’s online mediums and conducting an internal audit for our channels quarterly
  • Drafting Brand marketing calendars in line with business/brand plans and managing budget trackers for e-commerce and digital
  • Compiling reports received from social media monitoring tool and providing recommendations to enhance future campaigns
  • Handling online PR with external stakeholders
  • Managing and monitoring influencer marketing initiatives regionally – based on brand, category and Group’s interest
  • Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
  • Managing paid digital marketing mediums – re-targeting, social media, programmatic, prospecting, PPC, affiliates, etc. compared to the competition locally and globally to ensure a proven growth for each channel
  • Reporting quarterly digital performance of the group’s initiatives to the top management
  • Driving the e-commerce business through performance marketing to result in an incremental ROI
  • Working closely with the CRM team to execute emailers for the group digital communication
  • Executing any other functional duties as and when required

Profile:

  • Expert level proficiency in SEO
  • Excellent understanding of Digital Marketing technogy space and best practices
  • Highly creative with excellent analytical abilities
  • Excellent communication and interpersonal skills
  • Must have skills and experience in creative content writing
  • Preferably from a Retail or Advertising Agency background, servicing Luxury and Fashion brands
  • Experience in B2C Social Media, Google AdWords, Display, Programmatic advertising, CRM initiatives, On site marketing, SEM and other Digital tools
  • Expertise in web analytics tools (Google Analytics etc.)
  • Highly proficient in MS Office (Excel and Power Point)
  • Team player and a lateral thinker
  • Valid UAE Driving License
  • Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
  • Certification in Digital Marketing (SEO, Google Analytics, Google AdWords, Social Media etc.)
  • Proven experience in Digital Marketing with minimum 7-10 years of  Regional experience, covering markets including UAE, Oman, Bahrain and Qatar

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