THE Job:

 Responsible for developing and managing the e-commerce, Digital and Online marketing activities of the group.

Job Description:

• Planning, implementing and monitoring online marketing campaigns across all digital networks
• Planning and managing the Group social media platforms
• Monitoring and managing the community communication in the digital space
• Working closely with the Brand, Marketing and Graphic Design Teams to deliver advertising and creative requirements for e-commerce site exclusives, product launches, promotions, product pages and more
• Managing the brand content on the Group site, Eyewear site and working to enhance the site’s ranking on the search engine through SEO – on-page and off-page optimization and also through link building
• Evaluating and recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords
• Staying current with new Digital Marketing venues and using those as part of the overall marketing strategy
• Assisting in the formulation of strategies to build a lasting digital connection with the customers
• Executing ongoing digital health checks for Group’s online mediums and conducting an internal audit for our channels quarterly
• Drafting Brand marketing calendars in line with business/brand plans and managing budget trackers for e-commerce and digital
• Compiling reports received from social media monitoring tool and providing recommendations to enhance future campaigns
• Handling online PR with external stakeholders
• Managing and monitoring influencer marketing initiatives regionally – based on brand, category and Group’s interest
• Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
• Managing paid digital marketing mediums – re-targeting, social media, programmatic, prospecting, PPC, affiliates, etc. compared to the competition locally and globally to ensure a proven growth for each channel
• Reporting quarterly digital performance of the group’s initiatives to the top management
• Driving the e-commerce business through performance marketing to result in an incremental ROI
• Working closely with the CRM team to execute emailers for the group digital communication
• Executing any other functional duties as and when required

Profile:

• Expert level proficiency in SEO
• Excellent understanding of Digital Marketing technogy space and best practices
• Highly creative with excellent analytical abilities
• Excellent communication and interpersonal skills
• Must have skills and experience in creative content writing
• Preferably from a Retail or Advertising Agency background, servicing Luxury and Fashion brands
• Experience in B2C Social Media, Google AdWords, Display, Programmatic advertising, CRM initiatives, On site marketing, SEM and other Digital tools
• Expertise in web analytics tools (Google Analytics etc.)
• Highly proficient in MS Office (Excel and Power Point)
• Team player and a lateral thinker
• Valid UAE Driving License
• Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
• Certification in Digital Marketing (SEO, Google Analytics, Google AdWords, Social Media etc.)
• Proven experience in Digital Marketing with minimum 7-10 years of  Regional experience, covering markets including UAE, Oman, Bahrain and Qatar