Breitling

ABOUT THE BRAND

Breitling’s purpose has been clear from the start: to create toolwatches with a powerful aesthetic, that function at the highest level. Since 1884, Breitling has been a pioneer, responsible for shaping the look and functionality of today’s wrist-worn chronographs, operated by two pushers. We quickly made ties with aviation by supplying cockpit instruments for leading aircraft manufacturers. This relationship was cemented in 1952 with the Navitimer - the ultimate pilot chronograph, with its innovative slide rule for critical onboard calculations.

Breitling, however, has always been about more than just aviation. Our chronographs have timed famous cycle races including the Giro d’Italia and Tour de France. They were even used by Swiss police as far back as 1906, to fine speeding motorists. And with its concave bezel and distinctive handset, the Superocean - our first diving watch, launched in 1957 - continues to inspire as a cornerstone of our current collection.

The different worlds we now navigate define our product portfolio, split into Air, Sea, Land and Professional. With each collection, there’s an agile approach, enabling us to introduce new stories that elevate each category.