Longines Pop-Up at Festival City: A Celebration of Elegance and Equestrian Excellence
Longines brought timeless sophistication to Festival Square at Dubai Festival City Mall with a dedicated pop-up experience showcasing the Longines Master Collection.
As part of the exclusive activation, customers who made a purchase received complimentary tickets to the Dubai World Cup, offering a luxurious connection between fine watchmaking and one of the world’s most prestigious horseracing events.
The limited-time event concluded on April 5, leaving a lasting impression on visitors through its seamless blend of elegance, craftsmanship, and sporting prestige.
