Brand Highlights
2026, Edition #2
1 Jun. 2026

Celebrating Champions: OMEGA's Legacy in the Diamond League

Since the Diamond League was founded in 2010, OMEGA has travelled the world as the Official Timekeeper and attended every annual athletics meeting across Europe, Asia, the Middle East and North America. Throughout their journey, OMEGA has placed its prestige at the service of the world's most talented athletes, supporting their pursuit of excellence and celebrating their achievements at the height of their glory.

Whether they're sprinters or javelin throwers, OMEGA athletes are a sensation. Representing different corners of the world, the exceptionally talented and diverse champions are united under the OMEGA name. We extend our heartiest congratulations to OMEGA’s Brand Ambassador, Natalia Bukowiecka, for her win at the 2026 Diamond League Championships in Doha, Qatar. Her dedication, determination and pursuit of performance reflect the same values that have defined OMEGA's commitment to sport and timekeeping excellence for generations.

OMEGA's starting blocks featured built-in sensors that played a key role in false-start detection, while integrated speakers ensured every runner heard the starting signal simultaneously. At the finish line, the Scan'O'Vision MYRIA photo-finish camera captured up to 10,000 digital images per second, while high-resolution bulletin boards displayed race information, images, animations and videos for spectators throughout the competition.