Digital Marketing Executive

Digital Marketing Executive

  • Date: September 27, 2020
  • Job Title: Digital Marketing Executive
  • Work Location: Dubai, UAE
  • Concept: Marketing
  • Reports to: Digital Marketing Manager

THE Job:

Supporting the Digital Marketing Manager in the digital marketing and E-commerce initiatives for the Group.

Job Description:

  • Assisting in the formulation of strategies in building a lasting digital connection with customers.
  • Ensuring Brand content is up to date on the Group site for Watch brands and enhancing the site’s ranking on the search engine through SEO – on page and off page optimization
  • Optimizing copy and landing pages for search engine marketing.
  • Performing ongoing keyword discovery, expansion and optimization.
  • Researching and implementing search engine optimization recommendations.
  • Researching and analyzing competitor advertising links.
  • Developing and implementing link building strategy.
  • Working with the development team in ensuring proper implementation of SEO best practices
  • Working with E-commerce and Marketing team in driving SEO in content creation and content programming
  • Recommending changes to website architecture, content, linking and other factors in improving SEO positions for target keywords.
  • Evaluating and analyzing business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions for the E-commerce division.
  • Working with the Agency and Brand teams to supply digital assets based on directives from the Digital Marketing Manager
  • Drafting brand marketing calendars in line with business/brand plans and maintaining budget trackers for E-commerce and digital under the guidance of the Digital Marketing Manager
  • Supporting the E-commerce team on digital marketing requirements for the brands
  • Maintaining regular follow up with Agencies for campaign performance reports and sourcing/producing relevant and timely reports and recommending changes to campaign execution based on data insights
  • Developing expertise in using the Group Marketing automation platform and other tools and utilizing them to the full potential
  • Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
  • Preparing promotional emails in Arabic and organize their distribution through various channels
  • Acquiring insight in online marketing trends and working on new digital projects as and when required under the guidance of the Digital Marketing Manager
  • Working closely with the Marketing team to establish Omni-channel marketing for a seamless experience
  • Executing any other functional duties as and when required


  • Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
  • Certified in Digital Marketing courses (SEO, Google Analytics, Google AdWords, Social Media)
  • Proven experience as a Digital Marketing Executive or similar role with minimum 5 years’ UAE experience
  • Must be highly proficient in MS Office (Excel and PowerPoint)
  • Expertise in SEO is a must
  • Preferably with an Agency background servicing luxury and fashion brands
  • Basic experience in using Photoshop and Illustrator
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEM and other digital tools
  • Expertise in web analytics tools (e.g. Google Analytics)
  • Skills and experience in creative content writing
  • Analytical skills, aptitude and critical thinking
  • Team player and a lateral thinker
  • Excellent communication and interpersonal skills
  • Good time management skills
  • Valid UAE Driving License


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