THE Job:

Supporting the Digital Marketing Manager in the digital marketing and E-commerce initiatives for the Group.

Job Description:

• Assisting in the formulation of strategies in building a lasting digital connection with customers.
• Ensuring Brand content is up to date on the Group site for Watch brands and enhancing the site’s ranking on the search engine through SEO – on page and off page optimization
• Optimizing copy and landing pages for search engine marketing.
• Performing ongoing keyword discovery, expansion and optimization.
• Researching and implementing search engine optimization recommendations.
• Researching and analyzing competitor advertising links.
• Developing and implementing link building strategy.
• Working with the development team in ensuring proper implementation of SEO best practices
• Working with E-commerce and Marketing team in driving SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors in improving SEO positions for target keywords.
• Evaluating and analyzing business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions for the E-commerce division.
• Working with the Agency and Brand teams to supply digital assets based on directives from the Digital Marketing Manager
• Drafting brand marketing calendars in line with business/brand plans and maintaining budget trackers for E-commerce and digital under the guidance of the Digital Marketing Manager
• Supporting the E-commerce team on digital marketing requirements for the brands
• Maintaining regular follow up with Agencies for campaign performance reports and sourcing/producing relevant and timely reports and recommending changes to campaign execution based on data insights
• Developing expertise in using the Group Marketing automation platform and other tools and utilizing them to the full potential
• Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
• Preparing promotional emails in Arabic and organize their distribution through various channels
• Acquiring insight in online marketing trends and working on new digital projects as and when required under the guidance of the Digital Marketing Manager
• Working closely with the Marketing team to establish Omni-channel marketing for a seamless experience
• Executing any other functional duties as and when required

Profile:

• Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
• Certified in Digital Marketing courses (SEO, Google Analytics, Google AdWords, Social Media)
• Proven experience as a Digital Marketing Executive or similar role with minimum 5 years’ UAE experience
• Must be highly proficient in MS Office (Excel and PowerPoint)
• Expertise in SEO is a must
• Preferably with an Agency background servicing luxury and fashion brands
• Basic experience in using Photoshop and Illustrator
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEM and other digital tools
• Expertise in web analytics tools (e.g. Google Analytics)
• Skills and experience in creative content writing
• Analytical skills, aptitude and critical thinking
• Team player and a lateral thinker
• Excellent communication and interpersonal skills
• Good time management skills
• Valid UAE Driving License