Supporting the Digital Marketing Manager in the digital marketing and E-commerce initiatives for the Group.
Job Description:
Assisting in the formulation of strategies in building a lasting digital connection with customers.
Ensuring Brand content is up to date on the Group site for Watch brands and enhancing the site’s ranking on the search engine through SEO – on page and off page optimization
Optimizing copy and landing pages for search engine marketing.
Performing ongoing keyword discovery, expansion and optimization.
Researching and implementing search engine optimization recommendations.
Researching and analyzing competitor advertising links.
Developing and implementing link building strategy.
Working with the development team in ensuring proper implementation of SEO best practices
Working with E-commerce and Marketing team in driving SEO in content creation and content programming
Recommending changes to website architecture, content, linking and other factors in improving SEO positions for target keywords.
Evaluating and analyzing business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions for the E-commerce division.
Working with the Agency and Brand teams to supply digital assets based on directives from the Digital Marketing Manager
Drafting brand marketing calendars in line with business/brand plans and maintaining budget trackers for E-commerce and digital under the guidance of the Digital Marketing Manager
Supporting the E-commerce team on digital marketing requirements for the brands
Maintaining regular follow up with Agencies for campaign performance reports and sourcing/producing relevant and timely reports and recommending changes to campaign execution based on data insights
Developing expertise in using the Group Marketing automation platform and other tools and utilizing them to the full potential
Compiling reports received from social media monitoring tools and providing recommendations to enhance future campaigns
Preparing promotional emails in Arabic and organize their distribution through various channels
Acquiring insight in online marketing trends and working on new digital projects as and when required under the guidance of the Digital Marketing Manager
Working closely with the Marketing team to establish Omni-channel marketing for a seamless experience
Executing any other functional duties as and when required
Profile:
Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
Certified in Digital Marketing courses (SEO, Google Analytics, Google AdWords, Social Media)
Proven experience as a Digital Marketing Executive or similar role with minimum 5 years’ UAE experience
Must be highly proficient in MS Office (Excel and PowerPoint)
Expertise in SEO is a must
Preferably with an Agency background servicing luxury and fashion brands
Basic experience in using Photoshop and Illustrator
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google AdWords, Display, Programmatic advertising, CRM initiatives, on site marketing, SEM and other digital tools
Expertise in web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical skills, aptitude and critical thinking
Team player and a lateral thinker
Excellent communication and interpersonal skills
Good time management skills
Valid UAE Driving License
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