the job
The Trade Marketing Manager will take full ownership of the trade marketing strategy and execution across all retail channels within the GCC and Middle-East region. This role is critical in strengthening brand equity at the point of sale, optimizing in-store visibility, and driving consumer engagement and sell-through. Responsibilities include leading the planning, execution, and performance evaluation of all trade marketing initiatives, while ensuring seamless collaboration between internal teams, brand principals, retail partners, and external vendors.
Job Description
- Strategize and lead all trade marketing initiatives, aligning brand objectives with commercial goals across retail environments
- Develop and execute retail marketing calendars and customized activation plans in coordination with brand principals and retail partners
- Oversee in-store visibility and visual merchandising strategies, ensuring brand consistency and premium execution across all POS touchpoints
- Lead seasonal and tactical campaigns, including product launches and promotional initiatives, from concept to implementation
- Conduct regular market visits to monitor POS execution, identify opportunities, and support field teams in optimizing brand presence
- Collaborate with the Sales Team to develop and implement permanent visibility solutions that reinforce brand identity
- Manage the trade marketing budget, ensuring optimal allocation of resources and ROI on all activations
- Lead relationships with agencies, suppliers, and vendors, overseeing the production, logistics, and installation of marketing materials
- Work cross-functionally with sales, marketing, logistics, and product teams to ensure aligned go-to-market strategies
- Analyze campaign performance, shopper behavior, and category trends to optimize future trade plans
- Own the end-to-end process for POS material warehousing, inventory control, and distribution
- Provide strategic and operational support to the Sales Director and commercial team for various sales and marketing projects
Key Success Indicators
- Elevated brand presence and visibility across all key retail partners
- Strong ROI and execution of trade campaigns in line with brand guidelines
- Effective collaboration with internal and external stakeholders
- Timely delivery of initiatives and adherence to budget
- Positive feedback from retail partners and principals on brand execution
profile
- Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree is a plus)
- 5–7 years’ experience in Trade Marketing or Retail Marketing, preferably within luxury, fashion, lifestyle, or FMCG industries
- Proven ability to drive in-store engagement and deliver commercial impact through marketing initiatives
- Strong understanding of retail environments and consumer/shopper behavior
- Experience managing cross-functional projects and multiple stakeholders
- Proficiency in MS Office (Advanced Excel and PowerPoint essential)
- Strong analytical, presentation, and project management skills
- Creative thinker with a strong eye for detail and brand aesthetics
- UAE driving license preferred (travel within the region is required)
- Arabic language skills are an advantage, but not mandatory
