Retail News
2025, Edition #2
1 May. 2025

Longines Flagship Heritage and Henry Cavill

This partnership represented Longines legacy of collaborating with individuals who exemplified true elegance in both their professional excellence and personal conduct. As an Ambassador of Elegance, Cavill joined LONGINES in celebrating the timeless sophistication that had characterized the brand since its founding in 1832.
 
 “What draws me to Longines is their understated elegance,” says Cavill. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”
 
 The elegance and simplicity of the Flagship Heritage models had made this Longines collection a timeless classic. These watches combined technical expertise, aesthetics and a tribute to the historic Flagship models. An emblematic line for the brand since the late 1950s, Flagship was one of Longines  very first collections. The “flagship” flew the flag of the fleet’s Commander-in-Chief. The emblem of the collection, a hand-painted enamel caravel on an 18-carat gold medallion, was revealed on the screw-down case back.