brand highlight
2023, Edition #2
9 Feb. 2024

Source - Hodinkee

Just when we thought we were out, they pulled us back in. Last we checked, in December, the MoonSwatch Mission to Moonshine Gold had seen its final act – a lunar curtain call. The year 2024 came, and in turn gave us a new Blancpain x Swatch Scuba Fifty, and just last week, Swatch teased on Instagram what appears to be an announcement for an upcoming Silver Snoopy MoonSwatch. Moonshine Gold was a 2023 thing. Or it was until this most recent Moonshiney announcement.

Next month, 11 complete suitcases of Mission to Moonshine MoonSwatches will be auctioned off at Sotheby's, with 100% of the proceeds benefiting Orbis – a charity dedicated to blindness prevention with which Omega has been associated since 2011. The auction will take place from February 12 to February 24.

The 11 suitcases will each include all 11 MoonSwatch models released last year. This includes the highly desirable and ever-elusive "Blue Moon" model based on the Mission to Neptune MoonSwatch. The suitcase imagery goes back to the original MoonSwatch launch in 2022 when Swatch first placed closed cases in the window displays of its stores across the globe prior to launch. Since then, you'll find that most Swatch stores have a briefcase filled with every regular production version of the MoonSwatch models (though they aren't sellable).

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