Product Updates
2026, Edition #2
1 Jun. 2026

The New Tissot Gentleman: Modern Refinement, Defined

Tissot's latest campaign brought the Gentleman to life through actor Daniel Ings, whose day on set was accompanied by the witty and reassuring voice of his watch. As unexpected moments tested his patience, timing, and composure, the Tissot Gentleman offered subtle guidance with confidence and humour. The campaign presented the watch as more than a timepiece; it was a companion that embodied modern refinement, quiet self-assurance, and the ability to navigate the unexpected with ease, poise, and character.

Tissot introduced the new Gentleman 38 mm, as an evolution of its contemporary classic designed for those who appreciated thoughtful proportions and understated sophistication. Crafted in stainless steel, the refined case combines presence with discretion, while a domed sapphire crystal enhances depth and legibility. Available with silver, black, dark blue, or dark green sunray dials, each model reflects light with subtle character, complemented by faceted indexes and Super-LumiNova® coated hands for effortless readability throughout the day.

At the heart of the Tissot Gentleman was the Powermatic 80 automatic movement, offering up to 80 hours of power reserve and equipped with a Nivachron™ balance spring for enhanced resistance to magnetic fields, shocks, and temperature variations. Paired with a three-row stainless steel bracelet and interchangeable strap compatibility, the watch was designed to adapt seamlessly to changing styles, routines, and occasions while maintaining the balanced elegance that defined the collection.