The Time Is Now: Rado’s Celebration of Giving
Last festive season, Rado unveiled The Time Is Now, celebrating presence, sentiment and enduring design. Led by Hrithik Roshan and Katrina Kaif, the campaign honoured the quiet brilliance of today. Crafted in signature high-tech ceramic, a Rado is more than a gift, it is a heritage in the making and a symbol of understated, meaningful and eternal luxury.
The Captain Cook High-Tech Ceramic Chronograph blends sporty performance with refined elegance. Hrithik Roshan showcases its matt black 43 mm ceramic case with rose gold-coloured accents, a light yet scratch-resistant bracelet and a titanium clasp. Powered by calibre R801, it delivers precision across rugged terrain and tailored evenings with effortless sophistication.
The Centrix Diamonds enchants with 60 Top Wesselton diamonds set on a luminous brown mother-of-pearl dial. Crafted from rose gold PVD-coated steel and high-tech ceramic, it combines enduring beauty with the calibre R763 automatic precision and an anti-magnetic Nivachron™ hairspring. Katrina Kaif describes it as refined and graceful, balancing elegance with quiet power.
