brand highlight
2022 - edition 1
26 Jan. 2022

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The one and only World Tour race in the Middle East and the prestigious Swiss watch brand Tissot united.

Tissot and the UAE Tour were proud to announce their partnership. The Swiss brand was named Official Timekeeper for the one and only WorldTour race in the Middle East.

The partnership began with the 4th edition of the UAE Tour that kicked off in Abu Dhabi on February 20, 2022. The race, organised by the Abu Dhabi Sports Council in collaboration with RCS Sport, kick-started the 2022 UCI WorldTour racing calendar.

Since its first edition in 2019, the UAE Tour continues to go from strength to strength and the 2022 UAE Tour will build on the success of its previous three editions - won by world-class riders Primoz Roglic (2019), Simon Yates (2020) and most recently two-time Tour de France-winner Tadej Pogacar (2021).

Tissot is already the worldwide partner of the main pro cycling events, including the Giro d’Italia and the other two main Grand Tours. While ensuring precise Timekeeping, Tissot’s involvement as Official Timekeeper of big sporting events like the UAE Tour means the beauty and technical capacity of Tissot will be associated with the values and performances of pro athletes and teams that will compete in the one and only WorldTour race in the Middle East.

H.E Aref Al Awani, General Secretary Abu Dhabi Sports Council: “The UAE Tour has grown exponentially since its first edition. We are proud of having signed this agreement with Tissot, a world-class brand that already has a long history in sport: it is also proof that international companies recognise the UAE Tour as a strategic resource to invest in.”

Sylvain Dolla, CEO of Tissot: “We are proud we will be able to provide our state-of-the art Timekeeping solutions to the UAE Tour and to strengthen our commitment in the world of Cycling. We find inspiration in these races whether it be through the discipline itself, the emotion of the race or the dedication of its athletes, which gives way to exceptional products.”